Social/Digital Campaign - Twitter, Facebook (including LIVE), Microsite, Instagram
Mountain Dew decided to put two of their most popular flavors on social media back on shelves, but the catch was only one could stay and fans had to decide which.
We created a :30 launch video using real fan Tweets and utilized Twitter's conversational ad unit to boost participation and give fans a quick and easy way to cast their vote.
People kinda went nuts.
To keep it going we issued challenges for fans to gain more votes for their beloved flavor.
The winner was revealed via Facebook LIVE.
Role: Assoc. Creative Director