Social/Digital Campaign - Facebook, YoutTube Pre-roll, Instagram, Gify
To launch Dew's new Boldly Refined beverage, we created the Gentlemen of the Jacket campaign, featuring pro skater Theotis Beasley. The campaign was launched with a long-form video and followed up with targeted pre-roll spots, fun how-to videos, as well as organic and paid snackable content across Facebook, Instagram, and Twitter.
The result? The most successful new product launch in the brand's history, and a bronze Telly Award for online video.
Role: Assoc. Creative Director
Sr. Art Directors: Heather Han, Cindy Choi
Sr. Copywriters: Nick Maciag, Josh Rosenblat
Production: Vayner Studio