Real time content - Twitter
Yeah, we worked on this too. As part of the IAT for Kickstart, we worked with our partner agencies to create and integrated campaign around PMB. Our contribution was a Real Time Twitter activation during Super Bowl 50. We created a series of GIFs to respond to moments in the game. We even got PMB to do Cam Newton's signature Dab for us.
Role: Assoc. Creative Director / Art Director
Sr. Copywriter: Josh Rosenblatt