Westin was in dire need of an update to their Global Brand Lifestyle Imagery, which is used across the global network for various marketing materials, social media, digital, you name it.
So to build on the brand campaign we developed focusing on Westin’s brand pillars of Move Well, Eat Well and Sleep Well and our campaign line Find Your Wellness, we got to work building out our photo strategy and direction for the brand, and with the keen eye of photographer Inge Prins we brought these beautiful images to life shooting at Westin properties in Greece and London.
My Role: Senior Creative Director
I worked hand in hand with the team to develop the strategy and overall look provided on-set direction, as well as a go-between with the brand team/stakeholders
Agency: Marriott International/Riott Haus
Team
CD: Maria Zoeller
Art Director: Rie Speer
Producer: Marc Walsh
Photographer: Inge Prins