Find Wellness at Westin
We created a brand campaign to highlight the three main pillars of the Westin brand: move well, eat well, sleep well.
We highlighted each of these through a :30 TV spot, a multitude of social videos across IG and TikTok (paid and organic) and a brand photoshoot for digital and OOH.
Role: Sr Creative Director
led the team on concept development, art direction, copywriting and production, and worked with brand team to assure all points of the brief were being answered.
Agency: Riott Haus @ Marriott International
Director (TV): Matt Baron
Production Company: Partizan
Social Director: Tiny Crimes
Photographer: Ty Cole