Rewards you really, really want.
Social / Digital / In-app / OOH / Retail
We successfully launched Verizon Up, the new Verizon Wireless rewards program, in fall of 2017, so for 2018 we came out swinging and developed a robust social-led campaign that also ran across all Verizon owned digital channels, the in-app experience, a Times Square billboard, retail, pre-roll, and the campaign idea bled over into how we framed all of our music and sports related events.
As creative leads, my partner and I were also responsible for creative oversight of our partner agencies to maintain visual and tonal consistency.
With all of that combined we blew benchmarks out of the water and surpassed our 2018 enrollment goal of 7.3 million. It was a long and productive year.
Role: ACD/Concept, Art Direction & Design
Agency: Verizon (In-house)
Director: Shane Griffin
Production/Edit: Los York
Color: Co. 3