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Print / TV / OOH / Digital
Mountain Dew decided to put two of their most popular flavors on social media back on shelves, but the catch was only one could stay and fans had to decide which one.
We created a :30 launch video and utilized Twitter's conversational ad units to boost participation and give users a quick and easy way to cast their vote.
People kinda went nuts, and at the time of this writing the flavors were neck in neck.