Tapping into the craze that was Game of Thrones, we partnered with HBO to create a social activation in the lead-up to the series finale. We had user answer a few questions and served them up a personalized piece of content with the house sigil that their loyalties aligned to most. The response was overwhelming and a first of it’s kind activation for Verizon Fios.
Role: Creative Director - Concept, Art Direction, Copywriting, Design Direction